Information on Merchant Credit Card Accounts 
Getting
Started
The first step for any Internet merchant intending
to do real-time credit card authorization and delayed settlement
processing is to get an Internet merchant bank account. This
is the account that enables a business to take and clear credit
card transactions (the moving of money from the buyer's account
to the seller's account) from a real-time ordering
order form at an online-internet e-commerce store. We will
call this service provider the merchant bank provider.
The next step is to choose a service that will link your
internet-based-businesses to a good credit card payment
processor with fast credit card authorizations. We suggest you
using our recommended
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Now here's the tricky part. You actually have
to do these two steps together because your bank will typically
need to know which internet clearing service you intend to use.
Also, most payment processing applications require you to indicate
which gateway software you will be using.
In short, be prepared to contract with two separate
companies and pay two separate setup charges and monthly fees
if you intend to maintain your own merchant bank account and
offer real-time credit card authorization over the Net. If you
can't qualify for a merchant bank account of your own, there
are many service providers out there that will function in place
of a merchant bank account.
Whatever route you take, make time to evaluate a couple
of online-payment processors. Compare their setup fees, transaction fees,
authorizing, and support services
you get from each before signing a merchant account contract.
In the next several sections we will try to provide
some examples and "templates" that can serve as a
guidelines against which you can evaluate the various payment
processors out there.
Selecting a Merchant Bank Account Provider
To authorize and settle credit card payments over
the Net, you should obtain an Internet merchant account from
a bank, or
credit union. Not all banks and credit unions support Internet businesses.
Some internet-friendly banks we have found so far include
Wells Fargo Bank, Bank of America and Chase Bank.
Major banks often use the First Data
Corporation network for their credit-card payment processing and "creditcardauthorization"
In fact, the FDC network clears about 80% of all creditcard
authorization transactions. In addition, PayPal is becoming a major player in the
area of credit card merchant accounts. Since PayPal use by consumers is
becoming so common we suggest you consider
opening a new PayPal account. More national credit card authorization issues and
credit-card processing information is also located online at the
credit card merchant service.
The payment processors that Open Market has integrated
into ShopSite products use the FDC network as their primary
network. This means that if you chose a merchant bank that isn't
on the FDC network you may find yourself paying a premium setup
fee. Typically you get dinged on two fronts, the setup fee costs
more and the response time is slower because the service is
using a modem connection instead of a leased line connection
to the financial network.
If you are a new internet-business or a new business
in general, your personal credit history (and FICO Score) is the single most
influential element reviewed during the application process
for a merchant bank account.
That is why you should obtain a
free credit report
and correct any credit reporting errors or negative issues appearing
in your credit bureau file. Keep in mind, you are entitled to at least one
annual free credit report, or more each time you are rejected for
credit based (which was based at least in part on your credit report).
That is not to say you will not qualify
for a new merchant credit card processing account, but the bank will
look more favorably upon your application and the initial rate they
offer you, based on your personal credit history.
If You Have an Existing Bank Relationship
If you already have a merchant bank account, check
with your bank provider and make sure your type of account is
one that can accept Internet transactions. Be aware that some
banks charge a premium for a credit card chargeback if the bank discovers
you have a face-to-face type of account (which might be the
case if you are using IC Verify or MacAuthorize as your interface
to the payment processor) but are now running your Internet
charges through that account. Word to the wise, check with your
bank on how they "play the game."
If you have an existing merchant account, and
decide to "Internet-enable" that account, your payment
processor can help you get your account type changed. However,
once the account type is changed to an Internet-type account,
it will no longer support a "terminal" connection
(the type of account typically used to process face-to-face
type of transactions).
Selecting a Credit Card Merchant Account Processor
Open Market offers two-ways to link to a credit-card payment processor:
- Third-party processors, PaymentNet and CyberCash, are
offered in ShopSite Manager and ShopSite Pro. To use either,
the merchant needs a merchant bank account. Note: PaymentNet
is not currently supported on the Solaris Intel (x86) platform.
- If you prefer to link to a payment processor of your choice,
ShopSite Pro offers a real-time CGI interface to the orders
database. A programmer can write a custom CGI script that
grabs the order information from the ShopSite CGI in real
time, and delivers that information to any online payment
processor. If your service provider has suggested another
service, make sure you clearly understand all the startup
costs associated with that service, both from your host
provider and from the payment processor.
- Merchant Accounts. Salespeople may try to sell
you what you don't need. Their commissions may run several
hundred dollars. We tell you where you can go to obtain
a Merchant Credit Card account for little or no application
fee.
- A payment gateway is the connection between your website
and your bank's credit card processor. Unfortunately, you
can be shoved into one that's inappropriate for your needs.
You can back out when you get wiser (if you can break the
long-term lease you may have signed), but by then you'll
have paid all the non-refundable fees. This mistake can
cost you many hundreds of dollars and set you back several
months.
Basics You Should Know
Here are some hidden costs that we came across
during our research.
- If you intend to use CyberCash, be sure to ask your merchant
bank account provider if they charge a premium to process
a transaction that comes to them via CyberCash. We discovered
that some banks charge a 10-cent premium per transaction
for a CyberCash transaction.
- What is a transaction? Let's start with an order. The
request for credit card authorization is recognized as a
transaction by most processors; the submission of the order
for settlement after you have shipped your goods is another
transaction. Therefore, the typical order will rack up two
transactions to the processing service. When evaluating
card clearing services, make sure you understand how that
service counts transactions.
What to Expect from a Payment Processor
Use their rates, the items they charge for, the
services they provide, and so forth, as guidelines when evaluating
other online payment processors.
Before applying for services, the merchant must
obtain an Internet merchant account with a bank. Banks that
process credit cards through the FDC network are: FBBH, Wells
Fargo, BankOne, BankBoston, Bank of Hawaii, Barnett Banks, Boatman's
Bancshares, Chase Manhattan, Huntington Bank, NationsBank, PNC
Bank, US Bancorp, and Wachovia Card Services.
Fees and Activities You Can Expect from a Payment
Processor
Here's a quick reference chart to help you
compare the various payment processor fees. Also, use this chart
when evaluating the various services that function as an all-in-one
payment processor, such as Card Services International. It will
help you keep things in perspective.
- For a fee, merchants can upgrade their payment plan at
any time.
- Once a transaction has been specified for settlement,
the settlement usually occurs within a 24-hr time period (dependent
on the issuing bank).
- PaymentNet conducts its communications with ShopSite via
the secure PaymentNet client. The PaymentNet client is an
SSL transaction gateway service, providing Internet merchants
with the ability to immediately authorize payment card transactions,
submit delayed-settlement transactions, or immediately merchant account
settlement transactions.
- The merchant is provided immediate access to a password-protected
transaction reporting site which is updated daily. The website
reports all transaction attempts that are made from a merchant's
account, including sales, credits, and new credit card authorizations.
There are salespeople looking for your money --
and some very legitimate, helpful people. You absolutely must
get some understanding before you buy -- or you're going to
pay excessive fees.
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